ALPHA-BET ENTERTAINMENT – 

Over a century of combined leadership! 

Alpha-Bet Entertainment is a joint venture of the Alpha-Omega Amusement Group, with over 33 years’ leadership as a supplier of pay-for-play entertainment innovation and services and Betson Enterprises. Betson was established in 1934 and is currently America’s largest coin-operated entertainment distributor with 13 facilities throughout the country. Alpha-Omega Amusements and Betson Enterprises partnered in 1994 to form Alpha-Bet Entertainment, LLC.

Alpha-Omega Amusements corporate officers from left: Jerry Merola, Chief Financial Officer; Frank Seninsky, President; and Joseph Camarota Chief Operating Officer.

Frank Seninsky affectionately known as “Frank the Crank” is President of Alpha-BET Entertainment as well as the Alpha-Omega Amusements Group of companies, that includes Amusement Entertainment Management, (AEM) the industries premier international entertainment consulting firm, AEM specializes in leisure center design and development, feasability studies, financial planning, and attraction equipment leasing and sourcing services. Mr. Seninsky served as President (1999-2000) of the Amusement & Music Operators Association (AMOA) and has the distinction of being the only person that is ‘grandfathered’ to be on the Board of Directors’ Executive Committees of both the AMOA and the International Association for the Leisure & Entertainment Industry (IALEI). During his 33 year career, he has established himself as one of the industry’s most demanded speakers, presenting nearly 200 seminars as well as being its most published writer with over 1000 articles in all the leading industry publications.

Betson corporate officers from left to right: Robert Betti, Exec VP Operations/COO, Peter Betti, Chairman/CEO, Robert Geschine, President/CFO.

Headquartered in Carlstadt, NJ, Betson Enterprises is part of the larger corporation, H.Betti Industries, Inc., which comprises twelve distributorships, a large wholesale supplier of billiard supplies, and export division and a rapidly growing national coin-op parts and service company. Strong management teams coupled with solid financial strength has enabled the company to expand and flourish. Experience at embracing the technological changes that hace impacted the industry, as well as evolving to react to varying market conditions, is what makes Betson the successful operation it is today.